My Story
Darren Blom
Your real-life Money Coach
After being in the retail business for over 20 years helping run a family owned business with my father, I decided to leave it and get into the financial world. Money and it’s use have always intrigued me and now as I have gotten older, I have learned to appreciate it more. We unfortunately will always need money, but we can’t let it run our lives, we need to be in control. Although that hasn’t also been the case with me. Even though I grew up with very financial savvy parents who tried their best to give my sister and I good financial advice, I made some very bad money decisions in my early years.
I got myself into debt with credit cards and other bad debt and this kept me living pay check to pay check for many years. I couldn’t save or invest and I just couldn’t get out of the rut. It was until I hit my “rock bottom”. I had just enough money to pay all my bills but I was left with nothing. That was the day I told myself that something had to change and I can’t keep on living like this. I started implementing things that I will show you to get yourself debt free and have financial freedom to start living your life without the stress and worry.
I believe that unfortunately our education system does not really teach us how to deal with money and that is why so many people have a bad relationship with it. That’s why I want to help people change that through changing their mindset and making small changes in habits.
My Vision
To empower everyday South Africans to take control of their finances with confidence, clarity, and common sense – so they can build a life of freedom, stability, and opportunity, one cent at a time.
My Mission
To provide practical, down-to-earth money coaching that helps everyday people build better habits, eliminate debt, and achieve their financial goals – without stress, shame, or overwhelm. I’m here to simplify the journey and support lasting change.
My Values
- Simplicity: I keep things clear and practical.
- Empowerment: I believe in your ability to grow.
- Compassion: I listen without judgment.
- Consistency: I focus on long-term change through small steps.
- Integrity: I lead with honesty and transparency.
- Community: We’re stronger when we support each other.